As the new year of 2022 starts to gain momentum, consider the resolutions you made and how to make them more readily attainable. If you want to learn more about your chosen profession, or expand your worldview, then we at Supreme Auctions have curated a list of three must-read real estate books for luxury agents. We are firm believers in educating agents to help them be successful in luxury real estate, which is why we are suggesting these great reads by experienced professionals in the industry.
“‘Rich Buyer, Rich Seller!’ The Real Estate Agents’ Guide to Marketing Luxury Homes”
The third edition of “Rich Buyer, Rich Seller!” The Real Estate Agents’ Guide to Marketing Luxury Homes, by Laurie Moore-Moore includes luxury market information and marketing ideas for real estate professionals who want to maximize their success in the upper-tier. From its first printing, the book has been updated by The Institute for Luxury Home Marketing President Diane Hartley, with the latest edition containing relevant information about the current luxury real estate market.
It outlines ideas such as determining the seller’s pricing expectation, determining how to identify luxury home buyers and sellers, identifying how to position yourself as an expert in the luxury real estate industry, and much more. It encourages the reader to ascertain what questions luxury real estate agents should be asking sellers, such as “As I begin my comparable market research, is there a particular property sale you would like me to pay special attention to?” Instead of “what are your pricing expectations for this property?”
This book is a top choice for all aspiring and established luxury real estate agents and brokers and should be one of the first books you read in 2022, if you have not done so already.
Diane Hartley is the current President of The Institute for Luxury Home Marketing and has made the book available on the Institute’s website and has an in-depth blog to further summarize the book. You can order it online here as a paperback copy, or as an eBook for your Kindle, iPad, Nook and other popular readers.
About Laurie Moore-Moore
Laurie Moore-Moore founded The Institute for Luxury Home Marketing in 2003 in response to the increasing demand for luxury real estate professionals’ training to better serve affluent buyers and sellers.
Moore-Moore retired in 2015 and The Institute is now led by its esteemed President Diane Hartley, as a part of Colibri Group, the nation’s leading learning solutions for licensed professionals both in real estate and across multiple industries.
About The Institute for Luxury Home Marketing
The Institute for Luxury Home Marketing is the premier independent authority in training and designation for real estate agents working in the luxury residential market. Institute training and membership is open to all real estate agents, regardless of firm or brand affiliation, of which Supreme Auctions is a Preferred Partner for its members.
The Institute publishes a monthly Luxury Market Report that provides an in-depth look at over 100 of the top residential markets across the United States and Canada.
‘Global Luxury Real Estate: The Secrets to Selling Properties to the Ultra Rich’
Global Luxury Real Estate: The Secrets to Selling Properties to the Ultra Rich by founder and CEO of Coldwell Banker France & Monaco Laurent Demeure shares his experience and expertise on how agents can grow their careers by working with the world’s elite as they navigate the demands of high-end home sales. Demeure provides exclusive insights into the luxury real estate world that details some strategies created by top agents all over the world, while discussing how to navigate trends and changes in the luxury market.
The book was published in Feb. 2021 and is a must read for all luxury real estate agents.
About Laurent Demeure
Demeure took his family’s business and transformed it into an international power. His Coldwell Banker Europa Realty now has a presence in France, Monaco, Luxembourg, Belgium and Switzerland.
Demeure earned numerous accolades in his career, including the Coldwell Banker Chandler Barton Spirit Award, the company’s most prestigious honor.
‘It’s Your Move: My Million Dollar Method for Taking Risks with Confidence and Succeeding at Work and Life’
It’s Your Move: My Million Dollar Method for Taking Risks with Confidence and Succeeding at Work and Life by real estate powerhouse of the famed Altman Brothers, Josh Altman, is the last must-read book on our list.
Published in Oct. 2016, Altman shares invaluable strategies for how to build your confidence, establish your reputation, course correct when you make a mistake, take the right risks, and much more. Altman draws on his experience of negotiating multi-million dollar deals to show you the right moves to become more efficient in your career and life. On top of that, you will unlock and learn how to embrace Altman’s key to success: calculated confidence — the ability to know your field so well that you can trust your gut instinct to guide you.
This is a must read for luxury real estate agents and for anyone looking to excel in their career.
About Josh Altman
Josh Altman is a top-producing agent in Beverly Hills and is continually ranked as a top 25 realtor in the country by numerous media outlets including the Wall Street Journal for having sales over a billion dollars locally, nationally, and internationally.
In 2020, Altman sold a career high of $585 million in residential sales. He has sold over $5 billion over the course of his career.
At Supreme Auctions, we believe in educating luxury agents and helping them achieve their best self. In doing so, our founders have an established Auction Certification Course for real estate professionals. If you would like to know more, visit here. In addition to that, all of these books on our hand-picked list offer unique insights and experiences from established and esteemed industry professionals and are designed to help you succeed in your career. We highly recommend giving them a read this coming year!